A persuasive visual system that addresses the issue of the performance of ‘perfection’ on social media. Instead of designing a branded campaign, the way I approached the problem was to create a set of visual languages that counters the act of building perfection. A neat array of circles breaking into chaos, mechanism designed for precise construction segmenting into pieces, and perfectly drawn out typography becoming eligible forms. I also invite the audience to break down “perfection” through tearing perforated posters and rearranging into new forms.



Well set typography

"​Imperfect" typography